Chapter 3
Intercultural Communication

Intercultural communication is the way people communicate with people who have different culture, ethnic and tradition. This tends to be an importantin thing in communication especially in business communication because if we don't have enough knowledge about other culture, it can give bad impact for our business.

In this chapter, I will discuss about :

1.  Significant trends that can increase intercultural communication :
a. Globalization of markets
    In this globalization era, economic situation also  
    grow globally. For example: Start from 2015, global
    economic will be started. Every people can compete
    freely to work in outside of their country. As the result, intercultural communication is very needed for every people to face the global economic.
b. Advance in technology
In this modern era, technology has been developed dramatically. People can access all information quickly. Even nowadays, internet can become the media to develop a business.
c. Intercultural workforce
Global economic will open wider. It will make a workforce for people to compete with other country's generation.

2. Characteristics of culture
a. Culture is learned
b. culture are inherently logical
c. Culture Is the basis of self identity and community
d. Culture combines the visible and invisible
e. Culture is dynamic

3. The ways to achieve intercultural communication
a. Avoiding ethnocentrism
Enthnocentrism is people attitude that always consider that theirself truth.
b. Showing tolerance
c. Keeping patience

4. Succesful oral communication in intercultural communication :
a. Learn foreign phrases
b. Use simple English
c. Encourage accurate feedback
d. Smile when appropriate

5. Effective Written messages in intercultural communication
a. Avoid ambigous expression
b. Strive for clarity
c. Cite numbers carefully